Chris Lema, VP of Product at Liquid Web, will be facilitating the “Bundling” topic at HostCamp 1.0 this year. Chris has more than 25 years of experience developing and managing engineering teams, creating SaaS products in a variety of B2B vertical markets. He’s also spent the last 15 years coaching startups on product development & marketing strategies.
What To Expect
Chris will start with an introduction to bundling and then highlight some of the lessons learned in his own experience. From there, Chris will open the topic to participants to ask questions and share their own perspectives and experience.
Q&A with Chris
I asked Chris a few questions and included his answers below. For those new to the concept, how do you describe bundling?
Bundling is all about bringing a total solution to the table for a customer, rather than inviting them to figure out the entire puzzle. The beauty of open source and WordPress is that people can choose from tens of thousands of plugins. The challenge and frustration of open source and WordPress is that people can choose from tens of thousands of plugins.
Why should hosting companies be thinking about bundling?
Hosting companies don’t *have* to think about it, but hosted platforms and SaaS companies are already doing it. So if you don’t think about it, and others are, you may find yourself behind everyone else.
You’ve had a lot of experience developing bundles, what have been some of the highlights of your experience thus far?
That’s what we’ll get to talk about at HostCamp. The thing I’ve enjoyed most is working with plugin developers or SaaS companies and figuring out how to do something that results in a win-win-win. The customer wins, the provider wins, and we win.